MOBILE Traffic Stats

Here are some interesting statistics from an article in HubSpot by Corey Eridon.

  1. 1.08 of the world’s 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag)
  2. Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)
  3. Apple and Android represent more than 75% of the smartphone market. (Source: comScore)
  4. 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. (Source: Pingdom
  5. One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)
  6. 29% of mobile users are open to scanning a mobile tag to get coupons. (Source: Microsoft Tag)
  7. 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
  8. 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions)
  9. 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag)
  10. Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile. (Source: Microsoft Tag)
  11. QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)
  12. iPad users are loving it for email — there’s been a 73% increase in opens on those skinny little things. (Source: Return Path)
  13. Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog)

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